Big data. Audience management. Break even (be) response rate. Broadcast email. Completeness⏎
Buy one, get one (BOGO). Attribution. Allowable acquisition cost (AAC). Ad network. Accepted (aka delivered) rate⏎
Customer effort score (CES). Customer acquisition cost (CAC). Collaborative filtering. Cross-device marketing. Attitudinal data⏎
Collaborative filtering. Audio. Add-on items. Bounce rate. Crm/customer database management⏎
Creepy factor. Content management. Brinker's map. Abandon (outbound). Cumulative cost per lead⏎
Content-centric lead nurturing. Addressable tv. Cross-device marketing. Collaborative filtering. Attribution⏎
Customer effort score (CES). Beacons. Customer effort score (CES). Audience-based advertising. Customer effort score (CES)⏎
Attribution model. Average revenue per user (ARPU). 2nd party data. Cost per media property. Addressability⏎
Cross-device marketing. Call-to-action. Audience-based advertising. Allowable acquisition cost (AAC). Agency trading desk⏎
Contact strategy. Click through rate (CTR). Behavioral targeting. Closed loop analysis. Behavioral targeting⏎