Representative samples. Yield optimization. Self service. Representative samples. Value-added⏎
Recommendation. Tag management. Roi or romi (return on marketing investment). Successful sends. Structured data⏎
Required response rate. Sell side platform (SSP). Tolerable error variance. Timeliness. Search paths⏎
Third-party targeting. Top pages. Story maps. Technographic targeting. Response rate⏎
Recency, frequency, monetary analysis (RFM). Simple roi. Relative performance. Representative samples. Unstructured data⏎
Retargeting. Roadmap. Site-based retargeting. Security. Recommendation⏎
Targeting. Yield optimization. Successful sends. Video content/marketing tools. Structured data⏎
Voice of the employee (VOE). Video content/marketing tools. Yield optimization. Roll up map. Search paths⏎
Unsubscribe rate. Response rate. Unstructured data. Tag management. Unstructured data⏎
User experience (UX). Secondary on-page-keywords. Unsubscribe rate. Total opens. Tolerable error variance⏎